Dyson has introduced its second pair of over-the-ear headphones—and its first that doesn’t seem like a high-tech gimp masks.
Dyson calls the brand new cans OnTrac. which isn’t to be confused with the shipping company of the identical identify and spelling. Not like the Dyson Zone headphones earlier than them, the OnTrac headphones aren’t linked to an air air purifier that wraps round your mouth and makes you seem like you’re cosplaying a cyborg. Dyson describes the OnTrac as “audio-only” headphones simply to make the excellence clear.
These are costly headphones, aimed toward audiophiles and anybody keen to throw upwards of $500 at some good comfortable sound cannons. The OnTrac’s design can also be extraordinarily customizable; Dyson is letting customers swap out ear cushions and the outer caps of the earcups to alter their colours. At launch there can be solely 4 shade choices, however Dyson says extra decisions can be coming later. The corporate says the headphones could have most of the hallmarks of a contemporary premium headset, together with noise canceling that may cut back as much as 40 decibels of noise. Dyson says the OnTrac additionally will include a really insane battery lifetime of 55 hours beneath regular use.
The OnTrac headphones aren’t on the market but, and Dyson hasn’t indicated when they are going to be. However as soon as they’re accessible, they’ll begin at $500, with some customizations driving the value up from there.
Right here’s another shopper tech information from this week.
Prime Now, Pay Later
Congratulations to everybody who purchased these cheaper AirPods on Amazon this week. You’ve helped make 2024 Prime Day the most important Prime Day ever. Amazon hoovered up $14.2 billion in gross sales through the two-day offers occasion. That is a large bump over its 2023 sale, which garnered a meager $12 billion.
Amazon Prime Day gross sales have been larger than ever, partly due to the proliferation of buy-now, pay-later plans. In line with Adobe Analytics, individuals purchased greater than $1 billion price of stuff through these delayed-payment plans. That’s nice for Apple, and anybody who’s pleased with their shiny new 65-inch OLED TV, but it surely’s price noting that BNPL plans include hidden dangers that may lure individuals into overextending their debt.
Pixel Peek
After a bunch of particulars leaked about Google’s new telephones, the corporate determined to easily simply present its upcoming Pixel to the world. In a submit on X, Google revealed the first official look at its Pixel 9 Professional. Google teased the cellphone’s integration with the corporate’s Gemini AI software program and stated that extra particulars concerning the cellphone lineup can be coming August 13. (Anticipate these Pixels to be crammed to the brim with AI, if Google’s recent product announcements have given us any trace.)
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