This story initially appeared on WIRED Italia and has been translated from Italian.
“We’re witnessing the start of a brand new period, because the web was within the Nineteen Eighties. As we speak entry to house continues to be one thing for the few, however simply as in computing, in a number of years costs will come down. Everybody ought to bask in the great thing about an journey.” So mentioned Lorenzo Bertelli, chief advertising and marketing officer of Prada, immediately on the Worldwide Astronautical Congress 2024 in Milan, Italy. Sure, that is proper, Prada on the Worldwide Astronautical Congress.
Bertelli was excitedly referring to the reveal of the Axiom Extravehicular Mobility Unit (AxEMU)—the style home’s collaborative spacesuit design with Houston-based startup Axiom Area, which will probably be used for NASA’s Artemis 3 mission to the moon deliberate for 2026.
“[This] is just not a industrial or advertising and marketing difficulty,” Bertelli continued. “We are going to ultimately take into consideration these later, however overcoming our limits is among the values that finest replicate the spirit of Prada. It is step one within the collaboration with Axiom Area.”
Talking of overcoming limits—and whereas Bertelli waits to ponder the longer term advertising and marketing alternatives for Prada—the AxEMU is definitely an evolution of NASA’s Exploration Extravehicular Mobility Unit (or xEMU), the swimsuit used for actions exterior the Worldwide Area Station.
Designed for larger flexibility, effectivity, and security, AxEMU incorporates specialised instruments for exploration of the lunar south pole, the place the temperature vary will be excessive and the regolith, skinny as talcum powder, adheres to each floor, creeping into each crevice.
The swimsuit is ready to tolerate the acute temperatures of the lunar south pole and the tough local weather of completely shaded areas for at the very least two hours, and may deal with at the very least eight hours of extravehicular actions.
