Even when you’ve by no means taken a puff from a vape in your life, you realize about Juul. On the firm’s peak in 2018, its e-cigarette was one of the crucial recognizable client gadgets on the planet, and Juul Labs was price $38 billion. Only a few brief years later, after being squeezed by authorities regulators and prohibition-minded anti-tobacco advocates, Juul’s valuation plummeted and its market share vaporized.
The story of Juul—and its hundreds of imitators—is printed in Backfired: The Vaping Wars, a brand new nine-part podcast from Prologue Tasks. The present traces the historical past of e-cigarettes, nicotine vaporizers, and artificial nicotine by following the paths of Juul and its hundreds of opponents because the vape corporations acquire public acceptance, battle for market share, and butt heads with authorities companies. It’s an enchanting journey full of new reporting, so even when you’ve learn and listened to every thing about Juul and vaping, you’ll hear some stunning new info on this sequence.
This week on Gadget Lab, we speak with Backfired’s hosts, Arielle Pardes and Leon Neyfakh.
Present Notes
Backfired is an Audible unique, so go to audible.com/backfired to hear. Additionally take a look at Louise Matsakis’ story concerning the subsequent technology of cheap, illegal vapes coming from China.
Suggestions
Arielle recommends Timeshifter’s Jet Lag App. Leon recommends the Yoto Player for getting youngsters into podcasts. Lauren recommends The Bee Sting, by Paul Murray. Mike recommends Subpar Pool, a sport by Holedown creator Martin Jonasson.
Arielle Pardes may be discovered on social media @pardesoteric. Leon Neyfakh is @leoncrawl. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the principle hotline at @GadgetLab. The present is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.
Pay attention
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